Niman Ranch was in need of a new package design. The goal was to update the look and feel of the package in order to bring in new customers and to make it stand out more on the shelves — without alienating the current customer. I created a design where the product name was visible from a distance, which is crucial whether it's in a supermarket or shown on a website amongst other brands. I also moved the color bands so that they held the company's high raising standards, which we wanted to highlight. Lastly, I changed the finish of the material from glossy to matte to fit within the brand standards.
The end result is a much more readable package that grabs your attention instantly. Shown below is the old design and then the new, for three different products/packaging types.
Example of the Sausage Sleeve
Example of the Bacon Tux Box
Example of the Label Design